UNDP Carpet Project

by developing and marketing new designs based on Indian ethnic themes
to enlarge the scope of marketing by involving importers in us markets and exposing products in new markets through road shows, participation in fairs & exhibitions
to improve productivity and quality by marketing of improved looms, tools developed by Indian Institute of Technology, Delhi
to encourage production of carpets based on vegetable dyes

Project Partners

Carpets produced were largely on traditional persian design
no unique competitive advantage apart from price and variety in quality
the industry was mostly depending on designs provided by their buters and there had been neglible investment in design by them
global market of interiors under going significant change in trends and influences.

The exposure of new designs in international market has received very encouraging response particularly in us
This has led to investment towards professional design experts by indian exporters both within and outside the project
More and more exporters have started developing and marketing carpets having indian identity

Establishing a brand name for more unit value realization.
Promotion of carpets in India.
Display of Thematic designs in India Carpet Fair October, 2000.
Displayed newly developed carpets in special exhibition at CCIE in November, 2000 at New Delhi.
Displayed designs in Carpet Expo, February, 2001.
Displayed tools, equipments and photographs of designs in India Carpet Fair, October, 2001.
Displayed tools, equipments and photographs of designs in India Carpet Fair, February, 2002.
Displayed tools, equipments and photographs of designs in India Carpet Fair, October, 2002
Promotion undertaken in the name of Indiya Collection / images of India in India and abroad by organising participation in established fairs, organising road shows in specialised stores in USA.

Promotion of carpets in Europe.
Domotex, 2001- displayed 158 carpets to interact with customers by a team comprising of experts from HHEC, IICT and a Designer. A press conference was also arranged together with an India evening.
Domotex, 2002 – 33 carpets were displayed.
Muba Basal Fair, Switzerland.

Some Designs Presented In Domotex 2001

Some Designs Presented in Domotex 2002

The Marketing Strategy

Promotion In USA
Arranged Special Promotion Of 37 Newly Developed Carpets In Specialized Stores At :
- Pasadena.
- Costa Mosa.
- Beaverton.
- Lafayette.
- Houston.
- West Houston.
- Georgia.
- Gaffney.
- Asheville.
Oriental Rugs Show, Atlanta, July, 2001 – 58 Carpets Were Displayed In America’s Mart Alongwith Live Demonstration Of Carpet Weaving.
National Oriental Rug Show, Atlanta, January, 2002 - 91 Carpets Were Displayed In America’s Mart Along with Live Demonstration Of Carpet Weaving.
National Oriental Rug Show, Atlanta, January, 2003 - 75 Carpets Were Displayed In America’s Mart - 2003.

List Of Partners For Promotion In Atlanta 2001

Designs Presented in Atlanta 2002

List Of Partners For Promotion In Atlanta 2002

Designs Presented in Atlanta 2003

List Of Partners For Promotion In Atlanta 2003

Oriental Rug Importers Association Have Lended Support To This Project.
17 Leading Members Of Oria Joined The Project.
Oria Formed A Committee To Handle This Project For Special Promotion And Marketing Of The Carpets Developed By Indian Exporters.
America’s Mart At Atlanta For The First Time Provided Space For Special Projection Of Products From Any Single Manufacturing Country.
Free Space For Special Projection At Prestigious America’s Mart Provided In National Oriental Rug Show 2001, 2002 And 2003.

Arranged Special Projection In Folk Life Festival Of India, Caracas.
13 Carpets And Thematic Designs With Live Demonstration Of Carpet Weaving Displayed In Caracas Which Generated Interest.
Enquiries Received In Response To Display Are Provided To The Concerned Manufacturer For Conversion Into Business.

Designs Presented In Caracus 2002

List Of Partners For Promotion In Caracus 2002

List of Designers